GALLERY 19: ESPN - SportsCenter Turf

ESPN's "SportsCenter" show aims to reflect what's happening in the sports world and this is literally translated into the weird but wonderful spot 'Turf'. It shows how sportsmen have sustained injuries from astroturf, resulting in many of America's sports grounds going back to laying traditional turf. NFL groundkeeper George Toma recounts the attributes of grass in all sincerity and this is hilariously juxtaposed with the surreal, grass-related activities at ESPN's offices.

Product/client: ESPN

Agency: Wieden & Kennedy NY

150 Varick St, 7th Floor

New York NY 10013 USA

t: +1 917 661 5200

f: +1 917 661 5200

Creative Directors: Ty Montague, Amy Nicholson

Art Director: Ted Royer

Writer: Jeff Bitsack

Agency Producers: Gary Krieg, Gisellah Harvey

Production company: Hungry Man

428 Broadway

6th Floor

New York NY 10013 USA

t: +1 212 625 5600

f: +1 212 625 5699


Director: David Shane

Producer: Ralph Laucella

Director of Photography: David Morabito

Post-production company: Mad River Post New York

130 Prince St

New York NY 10012 USA

t: +1 310 392 1577

f: +1 310 392 3261

Editor: Tommy Scherma

Sound Design: Kenny Fredrickson; East Side Mix