GALLERY 20: BBCi - Fingers

'Fingers' is a weird yet captivating spot in which hand-human-beings live in the real world. The spot highlights the BBC's new interactive TV, BBCi, which provides enhanced programme features and news via cable, satellite and aerial. The biggest challenge was for the hands to look like real characters. Performance shots were filmed on blue screen and the hands in live action to achieve an organic and natural a finish as possible.

Product/client: BBCi

Agency: Duckworth Finn Grubb Waters

41 Great Pulteney St

London W1R 3DE


T: +44 20 7734 5888

F: +44 20 7734 3716


Creative Directors: Paul Grubb, Dave Waters

Art Director: Tim Brown

Writer: Simon Riley

Production company: The Brave Film Company

10 Frith Street

W1V 5TZ London


T: +44 20 7439 3093

F: +44 20 7439 3192


Director: Alex Winter

Producer: Julie Kutscherauer

Director of Photography: Ben Davis

Post-production company: Glassworks

Top Floor

33-34 Gt Pulteney Street

London W1R 3DE


T: +44 20 7434 1182

F: +44 20 7434 1183

Editor: Duncan Shepi

Music: Smells Like Teen Spirit Nirvana; MCA/DGC

Flame Artist: Crawford Riley


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