GALLERY 20: Cadbury Fingers - Thumb Like It Hot

In a bid to refresh this classic British biscuit brand, this entertaining ad is aimed at adults and children. Our hearts go out to the lonesome thumb who yearns to be a finger, so much so that he goes to Malaga to attain the requisite chocolate tan in the hope of resembling one. A thumb casting took place with more than 50 of them eagerly wanting the job. Once in the shoot in Malaga, the perfect thumb had a make-up artist and even a masseuse.

Product/client: Cadbury Fingers

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ, UK

T: +44 20 7636 5060

F: +44 20 7637 8489


Creative Director: Dave Droga

Art Director: Brian Connolly

Writer: Paul Domenet

Agency Producer: Jenny O'Connell

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU, UK

T: +44 20 7025 7500

F: +44 20 7025 7501


Director: Tom Routson

Producer: Emily Caston

Director of Photography: Simon Coul

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL, UK

T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Tim Hardy;Cut & Run

Flame Artist: Duncan Malcolm

Sound Design: Rohan;Scramble