GALLERY 20: Dimix - Bar

The concept of a drink which combines beer and Coca-Cola may be repulsive to most of us but, in certain parts of Germany, it's a popular drink with a strong heritage. Until now, however, it has been up to the individual to mix it. Jung von Matt plays on this fact in its humorous executions for the market's first pre-mixed version, Dimix. Extreme, attention-grabbing and amusing, the ads convey the product benefit of convenience rather than taste - a wise choice, we think.

Product/client: Dimix

Agency: Jung von Matt an der Alster

Glasshutten Str 38

20357 Hamburg


t: +49 40 431 3530

f: +49 40 432 12121

Creative Directors: Constantin Kaloff, Ove Gley

Art Director: Alexandra Lier

Writer: Oliver Flohrs

Agency Producer: Sandra Niessen

Production company: 539090

Goldbachstrasse 9

22765 Hamburg


t: +49 40 53 90 90

Director: Martin Werner

Producers: Claudia Geissler, Lene Mejer

Director of Photography: Sebastian Makker Blenkow

Post-production companies: Sonne

Sortedam Dossering 55

2100 Copenhagen


t: +45 35 37 44 77

Editor: Niels Thornberg

Music: "Rainy Day"; Bryan Lee

Flame Artist: Jan Trilling

Sound Design: Super Sonic


Aarhusgade 129

Copenhagen 2100


t: +45 39 16 77 22