GALLERY 21: Cannes Contenders - Black Cat

It seems working with children caused Greg Gray no problems judging by the naturalistic performances he garnered from these young actors. Endearing, without being sickly sweet, the ad demonstrates peanut power as a child physically picks up and moves his entire art class. Interesting camerawork, music and amusing touches contribute to the overall impact of the ad which is claimed to have contributed to a sales increase of 30%.


Black Cat/'Art Class'

Agency: TBWA Hunt Lascaris

PO Box 785203


2146 Johannesburg

South Africa

T: +27 11 884 0570

F: +27 11 883 7624


Creative Directors: Sue Anderson, Theo Ferreira

Art Director: Gareth Lessing

Writer: Xander Smith

Production company: Velocity Afrika

38 Wessels Road


2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208


Director: Greg Gray

Producer: Helena Woodfine

Director of Photography: Clive De Klerk

Post-production company: Orchestra Blue

Block B

Portswood Close Business Park

V & A Waterfront

Cape Town

South Africa

T: +27 21 418 4984

F: +27 21 418 4985

Editor: Ricky Boyd

Sound Design: Sibot