GALLERY 21: Private View - Hamlet

"Hamlet, like a lot of tobacco advertisers, is having one last drag before it quits. Because of regulations it has chosen the Internet to show its last ever films. Great viral films spread across the world via email because their content is never normally allowed to be seen on regulated broadcast media. The Hamlet films are safe and cosy, and would be just about acceptable at a WI meeting. The fluorescent luminous condom ad would have spread uncontrollably across the planet. These won't."

Client/Title: Hamlet/'Car park', 'Willy'

Agency: CDP-Travis Sully

33-34 Soho Square

London W1V 6DP

UK

F: +44 20 7292 4017

email: north@cdp-travissully.com

Creative Director: Gill Sully

Agency Producer: Simon Sole

Creative Team: Ruan Milborrow

Tony Burke

Milo Campbell

Production company: The Viral Factory

Mount Pleasant Studios

51-53 Mount Pleasant

London WC1X OAE

UK

T: +44 20 7242 9559

email: matthew@theviralfactory.com

Director: Henry Littlechild

Producer: Ed Robinson

Director of Photography: Henry Littlechild