GALLERY 22: Bertolli Olive Oil - Barons

Is there some law which states that all Italian food ads have to feature big Italian families seated around a table, overhung with olive trees? BBH uses this cliche in its first work for Bertolli since winning the #30m account but does so in a tongue-in-cheek fashion. An allusion to the opening sequence from the 80s soap Dallas, the ad features not the Ewings, but the Bertollis. The split screen, the characters and the setting are spot on but it is the music which really makes the ad. It's the familiar soundtrack, but this time, played on traditional Tuscan instruments.

Product/client: Bertolli Olive Oil

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS, UK

T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: Russell Ramsey

Creative Team: Marc Hatfield, Pete Bradley

Agency Producer: Alice Mahal

Production company: Upstart Films

23 Denmark Street

London WC2 H8NH, UK

T: +44 207 240 7411

F: +44 207 240 9311

Director: Sheree Folkson

Producer: Anita Mahal

Director of Photography: Roger Pratt

Post-production company: The Mill

40-41 Great Marlborough Street

London W1V 1DA, UK

T: +44 7287 4041

F: +44 7287 8393

Editor: Nick Diss, Cut & Run

Music: Jo & Co

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