GALLERY 22: Best of the US - Honda

Honda continues to stand out in the car category with this impressive cinema spot, created to highlight its sponsorship of Pulse: A Stomp Odyssey. It's also the first cinema commercial to be shot in giant-screen (I-Max) format. The model cars were created at London's SFX and based on children's drawings, which explains their imaginative quality. The ad's scale reflects the weighty talent involved in its production - director Gerard de Thame, editor Sam Sneade and Simpsons composer Danny Elfman.

USA

Client/Title

Honda/'Dreams'

Agency: Rubin Postaer and Associates

1333 Second St

Santa Monica 90401

California USA

T: +1 310 394 4000

F: +1 310 656 4709

email: merwin@rpa.com

Creative Directors: Mark Erwin, Wendi Knox

Copywriter: Wendi Knox

Art Director: Mark Erwin

Agency Producer: Gary Paticoff

Production company: HSI Productions

3630 Eastham Drive

Culver City 90232

California, USA

T: +1 310 558 7100

F: +1 310 558 7209

email: jessicat@hsiproductions.com

Director: Gerard De Thame

Producer: Fabyan Daw

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Offline editor

Sam Sneade

Composer

Danny Elfman

Topics

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