GALLERY 22: DVLA Chitty Chitty Bang Bang

A very different execution aimed at combatting road tax evasion. It's a clever idea by D'arcy - the sickly-sweet visuals and amusing song allow a stern message to be delivered without alienating viewers. Shot in Australia for its climate, it stars the original car and a superb cast, notably the almost identical Van Dyke character. Additional authenticity has been re-created by Moulin Rouge's assistant designer and by re-recording the title track.

Product/client: COI

Agency: D'Arcy

Warwick Building

Kensington Village

Avonmore Road

London W14 8HQ

T: +44 20 7751 1664

F: +44 20 7348 3857

email: cathleen.lazor@darcyww.co.uk

Creative Director: Nick Hastings

Agency Producer: Simon Devine; COI

Art Director: David Chidlow

Writer: Matt Wheeler

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Andy Lambert

Producer: Ella Sanderson

Director of Photography: Oliver Curtis

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

T: +44 20 7208 2600

F: +44 20 7208 2626

email: firstname.lastname@framestore-cfc.com

Editor: Bill Smedley; The Quarry

Music: Chitty Chitty Bang Bang parody; Sherman & Sherman; EMI

Flame Artist: Nick Bennett

Sound Design: Paul Thompson; Synethesia

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