GALLERY 22: Peugeot 206 - Snowborders

A serene and beautifully shot ad, the first half captures the thrill of snowboarding on the slopes. A silver Peugeot pulls up on a road especially shovelled out on the 2000 metre high mountain, with more attitude than any of the boarders who surround it. Captivated, the group forgo the excitement of the slopes to follow the car - uphill. Wanting the uphill skiing to look as natural as possible, after many takes, shots from downhill skiing were flipped and the mountains were put back in straight. Shot in the Rockies with real jumps.

Product/client: Peugeot 206 Quiksilver

Agency: Euro RSCG BETC

84 Rue de Villiers

92683 Levallois-Perret

France

T: +33 1 41 34 34 34

F: +33 1 41 34 45 67

email: secondname@eurorscg-ensemble.com

Creative Director: Sophie Anduze

Art Director: Jean-Loup Seuret

Writer: Patrice Dumas

Agency Producer: Anne Girod

Production company: Why Us?

54 Boulevard Senard

Saint-Cloud 92 210

France

T: +33 1 41 12 55 55

F: +33 1 41 12 55 50

email: whyus@premiereheure.fr

Director: Shaun Severi

Producer: Christophe Starkman

Director of Photography: Philippe Piffeteau

Post-production company: Mikros Image

120 rue Danton

92300 Levallois-Perret

France

T: +33 1 55 63 11 00

F: +33 1 55 63 11 01

email: info@mikrosimage.com

Editor: Marc Leonard

Flame Artist: Julien Meester

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