GALLERY 22: Private View - Osram

"I include Osram because of its simplicity and apparent everdayness. The African dawn is a wonder but this 30-second spot makes a delightful overclaim for a lightbulb. The ordinary setting adds to the spot's credibility and effortlessness. The production budget looks to all extents and purposes, a scam job. It wasn't. But it was made for about £200 on a Bolex and onlined directly from the graded rushes. So that says something about the determination of the South African crew." (PB)

Client/title: Osram/Daynight

Agency: Saatchi & Saatchi

PO Box 650831


2010 Johannesburg

South Africa

T: +27 11 303 3300

F: +27 11 303 884 4336


Creative director: Brett Wild

Agency producer: Natalie Johnson

Art director: Anneke Nieuwoudt

Writers: James Weymouth, Steve Straw

Production company: Black Coffee


South Africa

T: +27 11 326 0866

Director: Stafford Robinson

Producer: Mike Statheros

Post-production companies

Lizard Post Production

PO Box 1023

Highlands North

2037 Johannesburg

South Africa

T: +27 11 789 2335

F: +27 11 789 5804

The Refinery

Longkloof Studios A

Darters Rd Gardens

PO Box 15711

8018 Vaeberg

South Africa

T: +27 21 480 3100

F: +27 21 480 3101


Editor: Ronmony Allen

Flame artists

Ronmony Allen

Charmaine Greyling

Sound design: Lorens Persson

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus