GALLERY 22: Private View - Osram

"I include Osram because of its simplicity and apparent everdayness. The African dawn is a wonder but this 30-second spot makes a delightful overclaim for a lightbulb. The ordinary setting adds to the spot's credibility and effortlessness. The production budget looks to all extents and purposes, a scam job. It wasn't. But it was made for about £200 on a Bolex and onlined directly from the graded rushes. So that says something about the determination of the South African crew." (PB)

Client/title: Osram/Daynight

Agency: Saatchi & Saatchi

PO Box 650831

Benmore

2010 Johannesburg

South Africa

T: +27 11 303 3300

F: +27 11 303 884 4336

email: saatchi@jb.saatchi.co.za

Creative director: Brett Wild

Agency producer: Natalie Johnson

Art director: Anneke Nieuwoudt

Writers: James Weymouth, Steve Straw

Production company: Black Coffee

Johannesburg

South Africa

T: +27 11 326 0866

Director: Stafford Robinson

Producer: Mike Statheros

Post-production companies

Lizard Post Production

PO Box 1023

Highlands North

2037 Johannesburg

South Africa

T: +27 11 789 2335

F: +27 11 789 5804

The Refinery

Longkloof Studios A

Darters Rd Gardens

PO Box 15711

8018 Vaeberg

South Africa

T: +27 21 480 3100

F: +27 21 480 3101

email: cape@refiney.co.za

Editor: Ronmony Allen

Flame artists

Ronmony Allen

Charmaine Greyling

Sound design: Lorens Persson

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