GALLERY 22: Rand Aid - Auction

A buffoonish auctioneer tries to sell an old man to an uninterested audience in this spoof designed to show people's indifference to the elderly. A porter wheels out the "antique" and the manic auctioneer launches into his "sell". The unenthusiastic response, with its comical conclusion, conveys the idea that while people will pay over the odds for most old objects, they have no interest in the aged. An interesting and brave strategy taken by the charity to convince consumers to donate.

Product/client: Rand Aid

Agency: Saatchi & Saatchi

PO Box 694

8000 Cape Town

South Africa

T: +27 21 480 9100

F: +27 21 424 4047


Agency Producer: Barbara Clarke

Art Director: Anneke Nieuwoudt

Writer: James Weymouth

Production company: Suburban Films

Cape Heritage House

71 Burg Street

Cape Town 8001

South Africa

T: +27 21 426-2577

F: +27 21 4262586


Director: Miles Goodall

Producer: Linda Notelovitz

Director of Photography: Miles Goodall

Post-production company: The Refinery

Longkloof Studios A

Darters Rd Gardens

PO Box 15711

8018 Vaeberg

South Africa

T: +27 21 480 3100

F: +27 21 480 3101


Editor: Gordon Midgley; Prime Cuts