GALLERY 23: Harvard Pilgrim Health - Store, Form

All three of these executions communicate, in a wonderfully funny manner, the frustrations experienced by punters due to the pedantic nature of so many companies. The driver who can't get gas because he's from out of town, the woman asked to hold by the shop assistant and the guy who has to fill out a form as long as his arm to buy a sandwich are all the sorts of ridiculous situations people can relate to. They're just rarely experienced in such exquisite form.

Product/client: Harvard Pilgrim Health Care

Agency: Hill Holliday Connors Cosmopulos

200 Clarendon St

Boston MA 02116


T: +1 617 437 1600

F: +1 617 572 3537


Creative Director: Gail Schoenbrunn

Art Director: Doug Gould

Writer: Eivind Ueland

Agency Producer: Becky Malloy

Production company: Propaganda Films

940 N. Mansfield Av

Hollywood CA 90038


T: +1 323 993 2020

F: +1 323 802 7150


Director: Kuntz & Maguire

Producer: Mark Fetterman

Music: The Girl From Ipanema re-recorded by Hell's Kitchen Music.

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