GALLERY 23: Hope HIV Hope

Rather than depict shocking images of the victims of AIDS, the creatives opted for a lyrical sequence: a six-year-old girl in a pink tutu dancing on a grave to the sounds of traditional Armenian music. The entire film was shot on location in Cape Town, with a long lens camera focusing full attention on the girl. As the spot progresses, the background fades into a blur of colour and light, creating a feeling of optimism.

Product/client: Hope HIV

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: John O'Keeffe

Agency Producer: Alice Mahal

Creative Team: Fred&Farid

Production company: Shooting Gallery

Victoria Junction

Studio 5, Gate 1

Prestwich Street

8001 Cape Town

South Africa

T: +27 21 421 0999

F: +27 21 421 3585

Director: Erika Brumage

Producer: Dennis Dyers

Director of Photography: Alard de Smidt

Post-production company: Cut & Run

22 Dean Street

London W1V 5AL


T: +44 20 7434 2244

F: +44 20 7434 2277

Editor: Nick & Alisson

Music: "A Cool Wind is Blowing"; Djivan Gasparyan; Opal Ltd

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