GALLERY 23: Private View - Dulcolax

"This campaign is remarkable for many reasons. First, the product itself isn't the easiest to sell: a laxative. Secondly, the idea is simple, brilliant, well executed and totally pushed to the extreme. The message is put across perfectly: a very efficient laxative. This ad makes us forget all the bad ones for medicine that are inflicted upon us." (PG)

Client/Title: Dulcolax/'The Departure'

Agency: Jean & Montmarin

4 Rond-point Claude Monet

92400 Levallois

France

T: +33 1 46 414000

F: +33 1 46 414003

email: darenne@jean-et-montmarin.fr

Creative Director: Gerard Jean

Art Director: Thierry Chantier

Writer: Benoit Schmider

Production company: 1/33 Productions

5 rue Marcel Monge

92150 Suresnes

France

T: +33 1 41 389138

F: +33 1 41 380133

Director: Neil Harris

Producer: Audrey Chaouat

Director of Photography: Gordon Spooner

Post-production company: GL Pipa

7 Rue Barbes

92300 Levallois-Perret

France

T: +33 1 46 398300

F: +33 1 47 480519

Editor: Philippe Doria-Machado

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