GALLERY 23: Private View - Safex

"Although both are irreversible, vasectomies are of course not as hilarious as farts, particularly when graphically described by the cold git of a surgeon in the Safex cinema commercial. As he listens, the face of the surgeon's client contorts with horror before the super appears: 'Or use a condom.' It's a truly odd piece of thinking and the, er, mother of all generic ideas. When you're as little known as Safex, generic is not good."


Safex/'It's a Snip'

Agency: Faulds

4th Floor

20-22 Great Titchfield St

London W1W 8BE

T: +44 207 908 7510


Agency Producer: Helen Routledge

Art Director: Guy Moore

Writer: Tony Malcolm

Production company: Mustard

Level 3

NCP Building

32 Brewer Street

London W1F 0ST


T: +44 20 7434 2282

F: +44 20 7434 2292


Director: Terence Stevens-Prior

Producer: Matt Hichens

Director of Photography: Alessandra Scherillo

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Matthew Wood;

The Whitehouse