GALLERY 23: Thomas Cook - Laundrette, Rub Down

Luke Forsythe once again proves that he's at home with the subtleties of comedic performance with these idents for Thomas Cook. Focusing on people who desperately need to escape from their jobs, the idents are depressing, albeit amusing, slices of life. Refreshingly, the director has kept his distance and lets the anecdotes speak for themselves. The actress in the final ad was encouraged to improvise, creating a very convincing performance.

Product/client: Thomas Cook

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ, UK

t: +44 20 7573 6666

f: +44 20 7573 6667

Creative Director: Trevor Beattie

Art Director: Kerry Hawkins

Writer: Stuart Harkness

Agency Producer: Sarah Sharp

Production company: Great Guns

43-45 Camden Road

London NW1 9LR, UK

t: +44 20 7692 4444

f: +44 20 7692 4422

Director: Luke Forsythe

Producer: Terry Wordingham

Director of Photography: Paul Bulley

Post-production company: Framestore

9 Noel St

London W1V 4AL, UK

t: +44 20 7208 2600

f: +44 20 7208 2626


Editor: Adam Windmil

Inferno Artist: Nick Bennett