GALLERY 23: VW of America - Mine, Car Head

VW's latest campaign humorously highlights the End of Year Event designed to offer special deals. It targets those who are already interested in purchasing a model but who still need a little push. The first spot shows an indecisive customer who is suddenly forced to make his mark on the car, albeit in an unusual manner, while Car Head is a literal depiction of a man obsessed with VW. Natural performances make this an engaging spot.

Product/client: VW of America

Agency: Arnold Worldwide

101 Huntington Avenue

Boston MA 02199


T: +1 617 587 8000

F: +1 617 587 8066


Creative Director: Alan Pafenbach

Art Director: Melanie Lloyd

Writer: Susan Ebling-Corbo

Agency Producer: Bill Goodell

Production company: Propaganda Films

940 N. Mansfield Av

Hollywood CA 90038


T: +1 323 993 2020

F: +1 323 802 7150


Director: Kuntz & Maguire

Post-production company: Bug Editorial

75 Spring Street

3rd Floor

New York NY 10012


T: +1 212 625 1313

F: +1 212 625 1414

Editor: Andre Betz

Music: Matt Fletcher; Elias Associates


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