GALLERY 24: AGF - Lloyd, Rise & Shine, Blow

Canadian investment fund AGF quietly announces its sponsorship of the Toronto Film Festival with these 'trailers'. Incredibly simple, they merely show locked-off shots of trailer parks and their inhabitants, including Lloyd, who does an impressive trick involving a cigarette. The sepia telecine, subtle sound design and attention to detail make these minimalist idents work - such as the distant cry of "Oh, Darlene!" at the end of the third spot as one trailer-dweller short-circuits the entire park.

Product/client: AGF

Agency: TBWA Chiat/Day

10 Lower Spadina Av


Ontario M5V 2Z2


t: +1 416 260 6600

f: +1 416 260 8088

Creative Directors: Benjamin Vendramin, Pat Pirisi

Art Director: Simon Duffy

Writer: Simon Creet

Agency Producer: Nadya MacNeil

Production company: Untitled

360 Adelaide Street West

5th Floor

Toronto M5V LR7



t: +1 416 597 1611

f: +1 416 597 1116

Director: Wayne Craig

Producer: Lisa Broadfoot

Director of Photography: Barry Parrell

Post-production company: School

379 Adelaide Street West

2nd Floor

Toronto M5V 1S5



t: +1 416 907 9070

f: +1 416 907 9079

Editor: Griff Henderson

Sound Design: Thom Thokney; Great Big Music; Carl Lennox; Great Big