Gallery 24: The One Show Awards - VW Beetle

This One Show winner was selected for its simplicity. The spot features nothing more than a series of squares, from blocks of flats to plug sockets. Each image is perfectly timed to match the beat, which gradually increases its pace. Then comes the grand finale. The music comes to an abrupt halt as a beautiful, and more importantly, curved, VW Beetle appears on our screens.

Client/Title: VW/'Squares'

Agency: Arnold Worldwide

101 Huntington Avenue

Boston MA 02199


T: +1 617 587 8000

F: +1 617 587 8066


Creative Director: Alan Pafenbach

Agency Producer: Keith Dezen

Art Director: Kevin Dailor

Writer: Tim Gillingham

Production company: Anonymous Content

8522 National Blvd. #101

Culver City 90232



T: +1 310 558 3667

F: +1 310 558 4212


Director: Malcolm Venville

Producer: Keith Dezen

Director of Photography: Eric Treml

Post-production company: Bug Editorial

75 Spring Street

3rd Floor

New York 10012



T: +1 212 625 1313

F: +1 212 625 1414

Editor: Andre Betz

Music: J Ralph