GALLERY 24: Private View - BMW

"Simple, sober, efficient, funny - here's an original ad with a very straightforward message: the pleasure of driving. In France, BMW finds it difficult to forget its image of being an ostentatious car. This ad successfully changes this perception by calling on the intelligence rather than the basic instincts of avid drivers tempted by speed. The slow, resonant revelation of the idea, impeccable direction and the absence of ostentation make it a pleasure to watch." (PG)

Client/Title: BMW/'Meditation'

Agency: BDDP&Fils

B.P. 210

92108 Boulogne-Billancourt Cedex


T: +33 1 5538 3736

F: +33 1 5538 3798


Creative Director: Olivier Altmann

Agency Producer: Christine Bouffort

Art Director: Andrea Leupold

Writer: Bruno Delhomme

Production company: Hamster Publicite

1 Rue Gambetta

92150 Suresnes


T: +33 1 4204 3344

F: +33 1 4772 0020


Director: Arran Bowyn

Producer: Julie Martel

Post-production company: Banc Public

4 bis Rue Honore d'Etienne d'Orves

92150 Suresnes


T: +33 1 4204 6243

F: +33 1 4772 6692

Editor: Fred Baudet

Sound Design: Hamster


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