GALLERY 24: Private View - Euskaltel

"An idea so simple and logical, it is hard to believe that no-one has thought of it before. There are many factors that make this campaign noteworthy: it's a price promotion, it's very low budget and it's a local initiative that has managed to transcend its geographical limitations thanks to the internet and press coverage. It's the product of a small agency which specialises in below-the-line but it's efforts are now beginning to dazzle the mass media. Several lessons in one."(TS)

Client/title: Euskaltel/'Patxi'

Agency: Dimension

Paseo del Maestro Arbos, 19

20013 San Sebastian


T: +34 94 332 0310

F: +34 94 327 8276

Creative Director: Mikel Aguado

Agency Producer: Ricardo Bereciartua

Art Director: Javi Aramburu

Writers: Guille Viglione, Mikel Aguado

Production company: La Gloria

Ptge de Tona 10

8023 Barcelona


T: +34 93 285 0800

F: +34 93 285 0818

Director: Miquel Alcarria

Producer: Carmen Linares

Post-production company: La Truka

C/Portbou 6

08028 Barcelona


T: +34 93 339 4500

F: +34 93 491 1716


Sound Design: Oido