GALLERY 24: Private View Netherlands - KPN Mobile

"Now the telecom hype is clearly over, the challenge in getting people to switch over to 2.5G and 3G systems is huge. This latest commercial from Hi (a youth orientated telecom brand offering the 2.5G I-mode service) rises to the challenge nicely. It knows exactly what it needs to say and how to say it. It's totally disgusting and therefore totally spot-on for the target audience, not to mention the brand. It's simple, clear and memorable. I wonder if the 'feelgood' commercials from competitors will be able to offer a serious challenge."



KPN Mobile/'False Teeth'

Agency: PMSvW/Young & Rubicam

Frans van

Mierisstraat 92

1071 RZ Amsterdam


T: +31 20 570 6666

F: +31 20 671 1515


Creative Directors: Marcel Hartog, Jeroen Van Zwam

Art Director: Marijn Van Marle

Writer: Peter Van Rij

Agency Producer: Arjan Ousterveer

Production company: 25FPS Commercial Production

Entrepotdok 68A

1018 AD Amsterdam


T: +31 20 625 2141

F: +31 20 627 3089

Director: Tim Oliemoel

Producer: Hanneke Kramer

Director of Photography: Rolf Deliens

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