GALLERY 24: Private View UK - AA

"AA's work is visually engaging and definitely a brave attempt at bringing the staid insurance industry to life. Though by the end of the commercial, where a woman queries if she is insured against the damage from her husband putting up shelves, the intrigue has lost a bit of steam. The spot, literally, illustrates all the different kinds of insurance offered. So conceptually it's a bit empty but, at least, the film looked cool." (ES)



Agency: M&C Saatchi

36 Golden Square

London W1R 4EE


T: +44 20 7543 4500

F: +44 20 7544 3635


Creative Director: Simon Dicketts

Agency Producer: James Brooke-Partridge

Art Director: Fergus Fleming

Writer: Simon Dicketts

Production company: Thomas Thomas

14/19 Great Chapel Street

London W1F 8FN


T: +44 20 7437 1112

F: +44 20 7437 1113


Director: Kevin Thomas

Producer: Phillipa Thomas

Director of Photography: Bob Pendar-Hughs

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Brian Dyke

Music: Kid Loco

Flame Artist: Dirk Green

Sound Design: Wave

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