GALLERY 24: VW Passat - Ice Cream, Operation

The latest in the 'Beautifully Crafted' campaign for VW continues the premise that Passat owners will do anything to keep their cars in pristine condition. Once again, realistic situations and spot-on casting have produced humorous and believable ads, with a dark undertone. The first shows a father abandoning his wife and child to protect his upholstery from an ice-cream, while the second features a great performance from a man desperate to stop his wife driving his precious Passat.

Product/client: VW UK

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

Creative Director: Larry Barker

Creative Team: Ewan Paterson, Rob Jack

Agency Producer: Lucinda Ker

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Rocky Morton

Producer: James Tomkinson

Director of Photography: Simon Archer

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Rick Russell; Final Cut

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