GALLERY 25: Cannes Contenders - Tiger Beer

Just when you thought you'd had enough of ads featuring football, here's one which has at its root, a simple truth about watching the World Cup. Using vignettes of European men falling asleep during the day on the bus, in the bakery, in the bar and in the office, the ads shows why they're so sleepy - they've been up all night watching the games. A good strategy for an Asian beer brand, with excellent production values. This spot won awards at the recent Asian festival Adfest.


Tiger Beer/Various

Agency: Leo Burnett Singapore

33 Pekin St

No 03-01 Far East Square



T: +65 2361 777

F: +65 5322 090

Creative Director: Linda Locke

Agency Producer: Anthony Lee

Art Directors: Linda Locke, Sachin Ambekar

Writers: James Scanlon, Yu Sheng Sin

Production company: The Shooting Gallery

Victoria Junction

Studio G8

Prestwich Street, Green Point

Cape Town 8001

South Africa

T: +27 21 421 0999

F: +27 21 421 3585


Director: Nicholas Reynolds

Producers: Freddy Kee, Alex Soh