GALLERY 25: COI/Energy Saving - Bad Boiler, Bad ...

Energy efficiency isn't something that is high on the list of priorities of most people. To stop viewers yawning and turning the heating up a notch, Rainey Kelly Campbell Roalfe/Y&R has created some highly impactful ads which you simply can't ignore. By breathing life into inanimate objects, the agency aims to drive home the message that appliances can be badly behaved - quite literally. It's a brave approach and the ads prove both amusing and disturbing.

Product/client: COI/Energy Saving Trust

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP, UK

T: +44 20 7404 2700

F: +44 20 7611 6011

Art Director: Jerry Hollens

Writer: Mike Boles

Agency Producer: Simon Devine

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU, UK

T: +44 20 7025 7500

F: +44 20 7025 7501


Director: Fredrik Bond

Producer: Helen Williams

Director of Photography: Carl Nilsson

Post-production company: Marshall Street

1 Marshall Street

W1F 9BA London, UK

T: +44 20 7434 0101

Editor: Tim Thornton Allen

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content