GALLERY 25: Heineken - Blackmail, Treat

This six-week blackmailing campaign from Heineken is not an original idea but it is funny and it does have an original and extremely satisfying ending. The agency has to be admired not only for the repeatedly amusing executions but for its ability to convince some of Britain's worst celebrities - Paul Daniels, Peter Stringfellow and Vanessa Feltz - to laugh at themselves. Congratulations to Chris Palmer, who manages to achieve hilarious, agonising and brillantly over-the-top performances.

Product/client: Heineken

Agency: Lowe Lintas & Partners

Bowater House

68-114 Knightsbridge

London SW1X 7LT, UK

t: +44 20 7584 5033

f: +44 20 7584 9557


Creative Director: Charles Inge

Art Director: Damon Collins

Writer: Tony Barry

Agency Producer: Charles Crisp

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG, UK

t: +44 20 7287 4060

f: +44 20 7287 4994


Director: Chris Palmer

Producer: Suza Horvat

Director of Photography: Fraser Taggert

Post-production company: Play

32 Great Portland St

London W1R 3DE, UK

t: +44 20 7439 8088

f: +44 20 7439 7348

Editor: Paul Watts; The Quarry

Music: Burt Bacarach "Close to You"

Flame Artist: Tom Spark

Sound Design: Gary Walker; 750 mph