Gallery 25: The One Show Awards - Mini

Not a lot happens in this spot - no action, no music, no complex plot, no special effects. Just one simple and brilliant creative idea. As such, it is a worthy winner of Best of Show at the One Show, held in New York last month. A bulldog squares up to a Mini, stares at it, confronts it. The Mini, with its bulldog-like front end, stares back, equally strong and equally solid.

Client/Title: Mini BMW/'Bulldog'

Agency: Crispin Porter Bogusky Advertising

2699 South Bayshore Drive

9th Floor

Miami FL 33133


T: +1 305 859 2070

F: +1 305 854 3419


Creative Director: Alex Bogusky

Agency Producers: Rupert Samuel, David Rolfe

Art Director: Andrew Keller

Writer: Bill Wright

Production company: Harvest Films

150 Green St

Ste 305

San Francisco CA 94111



T: +1 415 392 1000

F: +1 415 392 1002

Director: Baker Smith

Producer: Bonnie Goldfarb

Director of Photography: Guillermo Navarro

Post-production company: 89 Editorial

136 w 21st street

4th floor

New York 10011



T: +1 212 647 6160

F: +1 212 647 6170

Editor: Paul Kelly

Sound Design: Paul Kelly