GALLERY 25: Private View - McDonald's

"This ad for McDonald's is simple and pleasant. It's well observed with an elegant subtlety - which has not always been the case in France. Until now, the brand has always avoided using teenagers, maybe for fear of chasing off families and young professionals, who were thought to be their priority targets. I think that McDonald's has everything to gain by approaching teenagers. They must not be ashamed of their clientele. I hope to see them evolve and maybe one day claim their status as a 'place to live'." (NT)

Client/Title: McDonald's/'Rockers'

Agency: TBWA/Paris

162-164 Rue de Billancourt

92100 Boulogne Billancourt

France

T: +33 1 4909 7010

F: +33 1 4909 7318

email: sophie.gellet@tbwa-europe.com

Creative Director: Pierre Gauthronet

Agency Producers: Francoise Korb, Alexis Bensa, Stephen Cafiero

Writer: Vincent Labelle

Production company: Blue Marlyn

32 Rue du Mont Thabor

75001 Paris

France

T: +33 1 5345 8060

F: +33 1 5345 8064

email: p.andre@bluemarlyn.com

Director: Elvis

Producer: Philippe Garnier

Director of Photography: Jean-Max Bernard

Post-production company: Chez Louis

32 Rue du Mont Thabor

75001 Paris

France

T: +33 1 5345 8060

F: +33 1 5345 8064

Music: Rock Fusion

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