GALLERY 25: Private View Scandinavia - ICA

"This is a really fresh way to make prize offers. ICA is one of Sweden's largest food stores, and I never thought that watching prize offers would be fun! The agency created a little world using brilliant casting. We follow the boss and his assistants in the little shop, as they become heroes. It's also shot in a beautiful Crouching Tiger Hidden Dragon way." (AL)

Client/title: ICA/'Kung Fu'

Agency: King

Majorsgatan 11

PO Box 5821

102 45



T: +46 8 406 7016

F: +46 8 406 7035


Creative Director: Per Olholt

Agency Producer: Christina Wilson

Art Directors: Frank Hollingworth, Pelle Sjonell

Writer: Jonas Fjall

Production company: Tre Vanner

Director: Walter Soderlund

Producer: Ann-Sofi Osvald

Director of Photography: Gosta Reiland

Post-production company: STO.PP


Odengatan 104

113 22 Stockholm


T: +46 8 5070 3500

F: +46 8 507 327722


Editor: Hakan Warn

Music: 'Temple of the Clouds', 'Shadow Dancing', The GeneralCommand;

Andreas Unge; EMI

Flame Artist: Pasi Johansson

Sound Design: Housework Sound

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