GALLERY 26: Private View - Visual

"The latest episode in the saga for the opticians Visual marks a huge departure from previous campaigns. For the past ten years the brand has humorously exploited the confusion created by bad sight. A new-found freedom has given way to this surreal scenario - a story which is grossly exaggerated but with which viewers identify. The moral of this story is that this optician is brave but really endearing and that's the right approach for a challenger brand." (NT)

Client/Title: Visual/'The Doctor'

Agency: Enjoy Scher Lafarge

121 Ave de Villiers

75017 Paris


T: +33 1 5633 8888

F: +33 1 5633 8899

Creative Director: Gilbert Scher

Art Director: Christophe Caubel

Production company: Why Us?

54 Boulevard Senard

Saint-Cloud 92210


T: +33 1 4112 5555

F: +33 1 41125550


Director: Burnstein Von Knacker

Producer: Christophe Starkman

Post-production company: Premiere Heure

23 Ave Bernard Palissy

92210 Saint Cloud


T: +33 1 4112 3000

F: +33 1 4112 3039


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