GALLERY 27: BMW - Powder Keg

The final BMW film (see also Issue 21) is a cinema verite wonder, shot by celebrated "Amores Perros" director Inarritu. Fallon executive creative director David Lubars admits that, unlike the earlier films, 'Powder keg' shows the car as "an actor, rather than the star of the movie". Shot in a grainy, hand-held style, the film is certainly powerful, with a great performance by the ever-reliable Stellan Skarsgard. But is the web the best place to view it? Possibly not if you live in a territory without broadband.

Product/client: BMW

Agency: Fallon

901 Marquette Av South

32nd Floor

Minneapolis MN 55402 USA

t: +1 612 321 2345

Creative Directors: Bruce Bildsten, David Lubars

Art Director: Joe Sweet

Writers: David Carter, Alejandro Gonzalez Inarritu, Guillermo Arriaga


Agency Producer: Robyn Boardman

Production companies: Z Film

Prolongacion Paseo de la Reforma No 135

Col Paseo de las Lomas, 01330, Mexico

t: +52 5261 7054

Anonymous Content: 8522 National Blvd 101

Culver City CA 90232 USA

t: +1 310 558 3667

Director: Alejandro Gonzalez Inarritu

Producer: Tapas Blank

Director of Photography: Bob Richardson

Post-production company: Sight Effects

Venice CA, USA

t: +1 310 392 0999

Editors: Alejandro Gonzalez Inarritu, Luis Carvallar, Gabriel Rodriguez

Music: "Una Palabra"; Carlos Varela