GALLERY 27: Cannes Contenders - Perfetti India

These hilarious ads are vividly shot in garish tones, fitting in with the wideboy hero as he seeks nirvana through his chewing gum. In the barber's, he gets his desired style - a flamboyant afro - by chomping on a piece of gum. At his beloved's house, he ruins his chances of impressing her scary father by shaking up his portrait so badly that he changes its composition.


Center Shock/'Dude'

Agency: Ogilvy Mumbai

Trade Centre,

Kamla Mills Compound

Senapati Bapat Marg

Lower Parel

Mumbai 400 013


T: +91 22 491 3877

F: +91 22 491 3838


Creative Directors: Piyush Pandey, Abhijit Avasthi

Agency Producer: Vikram Bangera

Art Director: Vijay Sawant

Writer: Abhijit Avasthi

Production company: Corcoise Films

B 103, Trade World, Kamala Mills

Senapati Bapat Marg

Lower Parel

400 013 Mumbai

T: +91 22 56625676

F: +91 22 56625671


Director: Prasoon Pandey

Producer: Cyrus Pagdiwala

Director of Photography: David MacDonald

Post-production company: USL

15/19 Shah & Nahar Ind Est Worli


T: +2496 5322

Editors: Shyam Salgaonkar, Davinder Konsal

Music: Ehsaan Noorani, Loy Mendonca

Flame Artist: Shyam Salgaonkar

Sound Design: Ehsaan Noorani, Loy Mendonca