GALLERY 27: Heroin - Dirty Dog

This captivating piece of gritty realism is a significant departure from Holden's familiar comedy style. A test commercial for Heroin skateboard, the film draws an analogy between the obsessive nature of skateboarders and the addictive nature of drugs. A skateboarder himself, Holden presents an alternative view to the typically cool, fashion-conscious approach of most brands. Filmed on a council estate using a documentary crew, and real people as opposed to actors, Holden provides a very genuine insight.

Product/client: Heroin

Production company: Propaganda

3rd Floor

7A Langley Street

London WC2H 9JA


T: +44 20 7845 7474

F: +44 20 7845 7475


Director: Pat Holden

Producer: Nick Fewtrell

Directors of Photography: Graham Smith, Ben Davis

Writers: Pat Holden, Clifton Boylen

Post-production company: Glassworks

Top Floor

33-34 Gt Pulteney Street

London W1R 3DE


T: +44 20 7434 1182

F: +44 20 7434 1183

Editor: Julian; Cut & Run

Flame Artist: Crawford Reilly

Sound Design: Jim; Vibe Music:


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