GALLERY 27: Lee Jeans - Bottoms

Humour is at the heart of this rogue movie, which was a year in the making, according to copywriter Andy McLeod. The characters are "talking" bottoms depicted roaming around Toronto, Canada in search of some elusive pairs of Lee jeans. Only one of the talking bottom gang is a woman because men turned out to be better at animating their bottoms to create the talking effect. The ad was filmed with people standing up in a roofless car, the top half of which was later edited out.

Product/client: Lee Jeans

Agency: Fallon

67-69 Dean Street

London W1F 9SW, UK

T: +44 20 7494 9120

F: +44 20 7494 9130

Creative Directors: Richard Flintham, Andy McLeod

Art Director: Richard Flintham

Writer: Andy McLeod

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU, UK

T: +44 20 7025 7500

F: +44 20 7025 7501

email: firstnamesurname@harrynash.co.uk

Director: Ringan Ledwidge

Producer: Sally Humphries

Director of Photography: Ben Seresin

Post-production company: VTR

64 Dean St

London W1V 5HG, UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Rich Orrick;NWH

Music: Mr Dan

Flame Artist: Jonathon Westley

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