GALLERY 27: Mint Source Selection - 4creative

Mackay and Tagholm are the prominent directors at 4creative at Channel4. Mackay, 4creative's director/designer, is a graduate of the Royal College of Art. Her work has won numerous awards including a Promax Europe Gold for 4music idents and promos and a silver D&AD for the National Assembly Against Racism. Tagholm began his career as a copywriter at Collet Dickinson Pearce and then moved on to Bates. Since becoming 4creative's writer/director, he has worked with Mackay on 02/Big Brother sponsorship idents (featured on Issue 33) and devised the attheraces.co.uk launch campaign.

4creative

Idents: Baileys

Stella Artois

Baileys

Agency: 4creative

Channel 4 Television

London

T: +44 20 7396 4444

Writer: Seonaid Mackay

Production company: 4creative

Director: Seonaid Mackay

Producer: Charlie Read

Director of Photography: Tim Spence

Post-production company: Red

London

T: +44 20 7439 1449

Editor: Dan Andrews

Music: Alex Lee

Flame Artist: Tim Rudgard

Stella Artois

Agency: 4creative

Writer: Seonaid Mackay

Production company: 4creative

Director: Seonaid Mackay

Producer: Shananne Lane

Director of Photography: Mary Fairbrother

Post-production company: Red

London

T: +44 20 7439 1449

Editor: Dan Andrews

Flame Artists: Glyn Tebbutt

Nerissa Knott

Sound Design: Richie Martin; Blue

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