GALLERY 27: Private View - Nintendo

"There's something I really like about the idea in the new Gamecube ad, only I think it is buried under way too many vignettes and way too many special effects. The idea of a bizarre world captured within this cube feels quite liberating. However, halfway through the ad, I felt like I was watching a post-production show reel. A shame really. Still, I'd like to see the follow-up ads when the idea has enough confidence to shine through." (DD)

Client/Title: Nintendo/'Cube'

Agency: Leo Burnett Chicago

35 West Wacker Drive

Chicago IL 60601


T: +1 312 220 5959

F: +1 312 220 6506

Creative Directors: Jonathan Hoffman, John Brockenbrough

Agency Producers: Veronica Puc, Vincent Geraghty, Ron Nelken

Art Director: Bill Stone

Writer: John Brockenbrough

Production company: Believe Media

1040 N. Las Palmas

Building 10

Los Angeles CA 90038


T: +1 323 645 1000

F: +1 323 645 1001

Director: Eric Ifergen

Director of Photography: Darius Khondji

Post-production companies


3 rue Roquepine

75008 Paris


T: +33 1 4268 1828

F: +33 1 4268 1829

The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951

Editor: Andrea MacArthur

Music: Cube

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