GALLERY 27: Private View UK - Fosters

"I like the Fosters campaign idea although not all the executions have lived up to it. The latest spot is the best so far. Good idea, well-made, and the laddish joke - a robot in a three-in-a bed sex romp-perfect for the market. One thing: I would run 60's not 40's. If your idea always builds to the same gag, it must be better to release it slowly, not tell it often." (TD)

Client/Title

Fosters/'Robot'

Agency: M&C Saatchi

36 Golden Square

London W1R 4EE

UK

T: +44 20 7543 4500

F: +44 20 7544 3635

email: karine@mcsaatchi.com

Creative Director: Matt Eastwood

Agency Producer: Romilly Endacott

Art Director: Richard Fitton

Writer: Curtis Brittles

Production company: Partizan

Brunswick Studios

7 Westbourne Grove Mews

London W12 2RU

UK

T: +44 207 792 8483

F: +44 207 792 8870

Director: Traktor

Producer: Phillipa Smith

Director of Photography: Neil Ghapiro

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Jono Griffiths

Flame Artists: Christoph Allender, Martin Green

Sound Design: A-Bomb

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