Gallery 28: Best of the US - BC Dairy Foundation

Promoting good ol' wholesome milk to teenagers is no easy task but Palmer Jarvis uses digital trickery to surprise, inform and entertain. Based on a simple idea of how difficult life would be without a body, the ads use 'photogrammetry' to depict a bodiless world. This technique involves building reality out of photographed scenes, and false bottom sets incorporating real actors. To create the 'head and feet' characters, the actors' performances were shot and then digitally placed onto puppeted prosthetic heads using mapping technology.

Client/Title: B.C. Dairy Foundation/'Dog Walker', 'Bus'

Agency: Palmer Jarvis DDB 1600-777 Hornby Street

V6Z 2T3 Vancouver

British Colombia


T: +1 604 687 7911

Creative Director: Alan Russell

Agency Producer: Sue Bell

Art Director: Dean Lee

Writer: James Lee

Production company: Believe Media

1040 N. Las Palmas

Building 10

90038 Los Angeles



T: +1 323 645 1000

F: +1 323 645 1001


Director: John Lindauer

Post-production company: Digital Domain Commercials

300 Rose Avenue

Venice 90291


T: +1 310 664 3900

F: +1 310 314 2939


Editors: Chris Gernon, Todd Giroux; Palmer Jarvis DDB

Animations: Digital Domain;LA, Shaded Box, LA, Orbit Imaging; LA, JMB

Post; Vancouver

Visual Effects Supervisors: Digital Domain; LA, Orbit Imaging;LA, JMB

Post; Vancouver.