GALLERY 28: Cannes Contenders - New Zealand Lottery

A charming spot, animated in an old cartoon style by former Disney animator, John Ewing. The concept centres around the dream of giving up work should one win the lottery. Hence we see a character, 'Cog', who manages to leave his machine and enjoy his freedom. The simple story beautifully highlights the Lotteries positioning 'anything is possible'. Aided by a Gracie Fields soundtrack, the ad feels like a 1940s cartoon discovered in some dusty vaults.


New Zealand Lottery/'Cog'

Agency: Saatchi & Saatchi Christchurch

93-95 Cambridge Terrace


New Zealand

T: +64 3 353 1300

Agency Producer: Martin Gray

Creative Teams: John Plimmer, Chris Bleackley, Howard Greive

Production company: Flux Animation

33 George Street

New Market Auckland

New Zealand

T: +(09) 368 1506

F: +(09) 368 150


Director: John Ewing

Producers: Amanda Forsman, Brent Chambers

Post-production company: Digital Post

7 Owens Road

PO Box 99574



New Zealand

T: +64 9 630 1770

F: +64 9 623 0287


Music: 'Wish Me Luck'; Gracie Fields

Animations: Shane Dunlop, Dave Butler