GALLERY 28: Private View Scandinavia - Nokian Tyres

"While I'm not a big fan of symbolising, a trend which so often makes things too cold and distant, I like this one. Maybe it's because I've seen lots of ads for tyres, even from these guys, where the rubber seems to be the thing. You know, tyre rubber as a safety belt and so on. Now they've finally concentrated on the real question - does it work? Yes it does." (TE)


Nokian Tyres/'Cassette'

Agency: TBWA/PHS

Tehtaankatu 1a

00140 Helsinki


T: +358 917 1711

F: +358 917 1811


Art Director: Unto Paltermaa

Writer: Mira Leppanen

Production company: Provideo



T: +358 201 23 300

Post-production company: Provideo

Laivurinkatu 10B

100150 Helsinki


T: +358 40 5611536

F: +358 50 5900808


Flame Artist: Ville Vaajakallio

Sound Design: Sami Kiiski


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