GALLERY 28: Private View UK - Land Rover

"You'd have to question the media strategist who suggested buying a 48-sheet on top of a mountain, where it's only going to be seen by one knackered-looking bloke on skis. But this ad takes a truth we've all become aware of - that you can't get away from the bloody ads wherever you go - and makes an elegant, witty storyline. It's an enviously well-crafted continuation of a campaign which is always intelligent." (SH)

Client/Title

Land Rover Explorer

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP

T: +44 20 7404 2700

F: +44 20 7611 6011

email: kerin_purcell@uk.yr.com

Creative Directors: Rober Campbell, Mark Roalfe

Agency Producer: Helen Durkin

Art Director: Richard Dennison

Writer: Markham Smith

Production company: @radical.media

140 Wardour Street

London W1F 8ZT

T: +44 20 7432 6800

F: +44 20 7432 6899

email: info@radicalmedia.com

Director: Stuart Douglas

Producer: Caspar Delaney

Director of Photography: Tony Brown

Post-production company: Play

32 Great Portland Street

W1R 3DE

T: +44 20 7439 8088

Editor: Jerry Chatter

Flame Artist: Tom Sparks

Sound Design: Owen; Jungle

Post-production company: VTR

64 Dean St

London W1V 5HG

T: +44 20 7437 0026

email: info@vtr.co.uk

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