GALLERY 29: Cannes Contenders - Aides

Only France could be responsible for such sexually explicit ads. Yet for once, the use of sex is not gratuitous but is central to the story and its safe sex message. Addressing a serious issue such as Aids using humour is a brave approach, and the ads succeed in titillating while driving the point home. There are several spots in the series, including one featuring a woman left handcuffed to the bed when her partner dies on top of her, and a couple of pilots who abandon the cockpit for some alternative action.

Client/Title

Aides/'Handcuffed'

Agency: TBWA/Paris

162-164 rue de Billancourt

92100 Boulogne Billancourt

France

T: +33 1 49 09 70 10

F: +33 1 49 09 73 18

email: phoebe.spratt@tbwa-paris.com

Creative Director: Erik Vervroegen

Agency Producer: Nathalie Gueirard

Art Director: Andrew Whitehouse

Writer: Justin Gomes

Production company: Blue Marlyn

32 rue du Mont Thabor

75001 Paris

France

T: +33 1 53 45 80 60

F: +33 1 53 45 80 64

email: p.andrep.andre@bluemarlyn.com

Director: Philippe Garnier