GALLERY 29: OLW - Adam and Eve I and II

It seems Prague has a lot more to offer, locations-wise, than glorious cityscapes. These spots, from a series of four, were shot in Pruhonice Park and transformed it into a vision of Eden strangely at odds with the hairy, middle-aged gent capering around as Adam. Unable to find his Eve he is forced to carve a crude facsimile from wood. The campaign reinforces the familiar strategy of making the product seem essential to the fun. Suitably idyllic music and neat graphics at the end add the finishing touches.

Product/client: OLW

Agency: Lowe Brindfors

PO Box 6518

Spirvagnshallarna

Birger Jarlsgatan 57a

113 83 Stockholm

Sweden

T: +46 8 5662 5500

F: +46 8 5662 5700

email: mark.baughen@lowebrindfors.se

Creative Director: Johan Nilsson

Art Director: Carl Dalin

Writer: Bjorn Hjalmar

Agency Producer: Mark Baughen

Production company: Stink

41 Great Windmill Street

London W1V 7PA, UK

T: +44 20 7734 0404

F: +44 20 7734 4454

email: info@stinkprods.com

Director: Snack

Producer: Sally Llewellyn

Director of Photography: Tat Radcliffe

Post-production company: Pang Studios

Radmansgatan 20

S-11425 Stockholm

Sweden

T: +46 8 506 35000

F: +46 8 506 35001

Editor: Alex Hagon;Red Square

Flame Artist: Linus;ST.OPP

Sound Design: Pang Studios

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