GALLERY 29: Private View UK - COI/Home Office

"This works well: I could pick the slimy car thief out of an identification parade easily, despite only seeing the commercials once, a week ago. One of them is a close-up of a frenzied young man pelting towards the camera. He's dropping all kinds of stuff in his haste. And then the camera does an about turn and we see he's actually chasing the slimy thief. Nice evocation of the heart-thumping horror of being robbed, plus a groovy nod to The Guardian's 'Skinhead' ad."(MW)

United Kingdom


COI/Home Office/'Interview'/'The Chase'

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP


T: +44 20 7404 2700

F: +44 20 7611 6011


Creative Directors: Mark Roalfe, Robert Campbell

Copywriter: Richard Mcgrann

Art Director: Andy Clough

Agency Producers: Barbara Simon, Andrea Minett

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Mark Nunneley

Director of Photography: Tat Radcliffe

Producer: Cindy Burnay

Post production company: COI


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