GALLERY 29: Private View - Uniqlo

"Another one in this series of beautifully shot commercials for the Japanese clothing store. A simple idea. A guy kite-boarding finally gets dumped by a big wave. The spot demonstrates extreme clothing and even manages to get the price of the garment in there: £7. A bargain and one happy client." (Good cop) "Gap on holiday, only not as original as Gap when it first hit our screens." (Bad cop)

Client/Title: Uniqlo/'Kite Surfer'

Agency: Soul

4 New Burlington Street

London W1X 1FE

T: +44 20 7292 5999

F: +44 20 7292 5990

Creative Director: Bruce Crouch

Agency Producer: Nicky Gregorowski

Creative Teams

Bruce Crouch

Andy Bird

Production company: @radical.media

140 Wardour Street

London W1F 8ZT

UK

T: +44 20 7432 6800

F: +44 20 7432 6899

email: info@radicalmedia.com

Director: Stuart Douglas

Producers: Caspar Delaney, Tommy Turtle

Director of Photography: Tony Brown

Post-production company: Play

32 Great Portland Street

W1R 3DE

UK

T: +44 20 7439 8088

F: +44 20 7439 7348

Editor: Jerry at Play

Flame Artist: Tom Sparks

Sound Design: Johnny at Wave

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