GALLERY 30: Geico - Wuxia

We've seen several Crouching Tiger, Hidden Dragon homages recently. Although always brilliantly executed, they lack a tangible link to the product on offer. Traktor's spot for Geico (the oriental-sounding name actually stands for Government Employees Insurance Company) has humour on its side. It also stresses and comically explains the motor insurance company's impressive and apparently inexplicable performance record. Traktor's control of what must have been a challenging shoot is exemplary and the wire-hung performers are convincingly balletic.

Product/client: Geico

Agency: The Martin Agency, Inc.

1 Shockoe Plaza

Richmond 23219

Virginia, USA

T: +1 804 698 8000

F: +1 804 698 8001

Creative Director: Steve Bassett

Art Director: Claiborne Riley

Writer: Anne Marie Hite

Agency Producer: Steve Humble

Production company: Partizan

7 Westbourne Grove Mews

London W11 2UR, UK

T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Traktor

Producer: Jeff Miller

Director of Photography: Jo Molitons

Post-production company: FilmCore

1222 6th Street

Santa Monica 90401-1631

California, USA

T: +1 310 587 2400

F: +1 310 587 2401

Editor: Paul Nurling

Flame Artists: Scott Polon, Ricardo Torres

Sound Design: Asche & Spencer

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