GALLERY 30: Private View - The Number

"There's a new number we're supposed to remember. It's 118 118, the new directory enquiry line. In a creditably daft campaign two runners with 118 on their vests scurry about town telling everyone that they've got their number. The runners are like members of Spinal Tap in gym kit (one of them is a dead ringer for the guitarist). It's a neat way to get the number into our heads and no one could complain about the branding. The media buying needs to be judged perfectly - if it's over exposed this could easily become annoying."

Client/Title: The Number/'118 118'

Agency: WCRS

5 Golden Square

London W1R 4BS

UK

T: +44 20 7806 5000

F: +44 20 7806 5099

email: firstname.surname@wcrs.co.uk

Creative Directors: Tim Robertson, Gary Knight

Art Director: Andy Dibb

Writer: Steve Little

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Jim Hosking

Producer: Doug Wade

Director of Photography: Barry Ackroyd

Post production company: The Mill

40-41 Gt Marlborough St

London W1F 7AQ

Editor: Adam Spivey

Flame Artist: Seamus O'Kane; VTR