GALLERY 30: Private View - Volkswagen

"Whatever happened to your old Golf GTi? Volkswagen uses TV to remind us that, perhaps alone in the M1 sector, the Golf has real heritage. This excellent observation is revealed to us throught the medium of time travel. An old Golf GTi travels through a landscape of changing brands until it meets itself 25 years later. Kafkaesque, no? Fascinating for us brandheads, woefully complicated for most punters. Is it up its own arse? It's wedged, luv! But, it's such a nice arse that you want to pat it. Indeed, award juries will probably go one step further and kiss it." (GM)

Client/title: Volkswagen/Forever

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA


T: +44 20 7258 3979

F: +44 20 7402 4871


Creative directors

Jeremy Craigen

Ewan Paterson

Art director: Leslie Ali

Writer: Andrew Fraser

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU


T: +44 20 7025 7500

F: +44 20 7025 7501


Director: Ringan Ledwidge

Producer: Sally Brushfield

Director of photography: Patrick Duroux

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: Richard Orick

Music: Mark Motherbaugh

Flame artist: Nick Bennett

Sound design: Mutato Music


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